Throughout history, humans addressed their health and wellness through sophisticated personal care rituals based on a deep understanding of plants and herbs. By practicing these today, we can restore our connection with nature and rediscover a form of treatment that is natural, healthy, and sustainable.
Over the past few years, people have become more mindful of what they put into, and onto, their bodies. As we are experiencing with the fast-growing demand for plant-based foods, there is a shift happening in personal care, with natural, plant-based products becoming more popular with ethically-conscious and mainstream consumers.
The personal care market has seen a huge rise in new plant-based products in 2019, driven by consumers seeking natural, cruelty-free products for ethical, environmental, or trend-led reasons. The global market has been quick to respond to this demand with a 175% increase in plant-based personal care product launches over the past five years. The industry is projected to reach $54 billion by 2027 with the greatest growth coming from skin care.
In 2020, plant-based innovation will continue to grow as part of a broader consumer lifestyle trend towards cleaner living. As more consumers become educated about how the consumption choices they make impact the world’s eco-system as well as their local community, they will begin to demand products and services that are not only meaningful to them, but also socially and environmentally responsible.
Each year, over 25 million people experience acute pain and 50 million live with chronic pain in the United States. The incidence of chronic pain will continue to increase with the aging population.
Meanwhile, for athletes and active lifestyle enthusiasts, at least 8 million sports injuries are reported each year resulting in acute and chronic pain, with post-workout inflammation being a major source of pain and stiffness. Pain relief is the primary reason we take over-the-counter (OTC) anti-inflammatory medications designed to reduce the inflammation that occurs.
There are scores of anti-inflammatory agents on the market, ranging from aspirin to high-tech bioengineered molecules for treating asthma, rheumatoid arthritis, and multiple sclerosis. Long-term use of NSAIDs is a balancing act, because while it may keep inflammation low, it can also cause stomach bleeding, liver and kidney damage. The COX-2 inhibitors, especially rofecoxib (Vioxx), have been linked to increased heart attack risk.
We believe that natural plant-based products play a vital role in improving human health and for many have been the treatment of choice despite facing tough competition from compounds derived from computational and combinatorial chemistry, due to their safety and efficacy.
Our focus is on what we term to be “wild power plants” which come from natural environments and have medicinal attributes, including the following:
Guarana: A plant named for the Guarani tribe in the Amazon, who used the seeds to brew a drink. Today, guarana is used for weight loss, to enhance athletic performance, as a stimulant, and to reduce mental and physical fatigue.
Chamomile: An herb that comes from the daisy-like flowers of the Asteraceae plant family. It has been consumed for centuries as a natural remedy for several health conditions.
Lavender: An herb native to northern Africa and the mountainous regions of the Mediterranean and used in the production of essential oils.
Copaiba: An anti-inflammatory that promotes wound healing, provides pain relief and treats a wide variety of infections.
Astragalus: An herb that has been used in traditional Chinese medicine for centuries. It has many purported health benefits, including immune-boosting, anti-aging and anti-inflammatory effects.
Moringa: A plant that is native to areas of India, Pakistan, Bangladesh, and Afghanistan. It is also grown in the tropics. The leaves, bark, flowers, fruit, seeds, and root are used to make medicine.
Ginseng: The root of plants in the genus Panax, characterized by the presence of ginsenosides and gintonin. It is believed that American ginseng works as a relaxing agent, whereas the Asian variety has an invigorating effect.
Cannabis: Is a genus of flowering plants in the family Cannabaceae. Characterized by the presence of THC and CBD as the most known of the compounds. With several other lesser known compounds also present. Preliminary evidence suggests that cannabis can reduce nausea and vomiting during chemotherapy, improve apetite in people with HIV/AIDS, reduces chronic pain and muscle spasms and treats several forms of epilepsy.